Social media is one of the most effective ways for writers to attract and engage with an audience. Whether you’re writing fiction or non-fiction, this interactive course will teach you how to establish a strong online presence for your work.
Led by bestselling author and publishing expert Ben Galley, the course includes in-depth advice on how to engage with readers on the major social platforms, including Facebook, Twitter and Pinterest. Through a series of talks and practical exercises on desktop computers, you’ll learn how to post eye-catching updates and analyse the impact of your feed. You’ll also receive tips on the basics of professional-standard vlogging for YouTube, as well as how to respond to online comments and build a loyal following.
Course content
- Establishing a personal brand identity
- How to create engaging and entertaining social media content
- Promoting your writing online
- Building an online community around your writing
- How social media can benefit your entire marketing plan – from testing content to creating new business opportunities
- Choosing the right channels for you
- The basics of using accounts on Facebook, Twitter, YouTube and Pinterest
- An introduction to vlogging (video-blogging)
- Social marketing terms explained: from sharing value to adjacent content
- Analysing the impact of your feed
- Best practice for responding to comments
- Practical exercises on how to use different social media platforms to promote your work
- Q&A and discussion
This course is for you if...
- You’re a fiction or non-fiction author looking for effective ways to build and engage with a loyal audience
- You’re a self-published author looking to learn how to improve your online presence
- You’re an aspiring writer who wants to learn the basics of social media and online self-promotion
Tutor profile
Ben Galley is the author of the bestselling fantasy books of The Emaneska Series, and a new western fantasy Bloodrush. He is also the author of Shelf Help – The Pocket Guide to Self-Publishing. Ben provides self-publishing advice via his websites and guest blogs, as well as providing a consultancy service for upcoming authors of all genres and skill levels at www.shelfhelp.info
Details
This course has no longer running. For more information on our full range of courses, sign up to our newsletter or check out our calendar.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
