Social media is now the easiest and most effective way for writers to attract and engage with loyal audiences. Make sure your name is always at the tips of your audience’s fingers with this stimulating one-day course, covering everything the modern author needs to know about using social media to spread the word about their work and career. From the basics of online etiquette to inviting audience feedback on new ideas, you’ll discover simple ways to incorporate the essentials of marketing into your social strategy, without losing your humanity.
Through a series of talks and practical exercises on desktop computers, author and self-publishing expert Ben Galley explains the best strategies for all the major social platforms including Facebook, Twitter and Pinterest. You’ll learn how to set up an account for each platform and how each platform works, as well as the essentials of posting updates and analysing the impact of your feed. You’ll also receive tips on the basics of professional-standard vlogging for YouTube, as well as how to respond to online comments in order to gain likes without losing followers.
This course is for you if...
- You’re a self-published fiction or non-fiction author looking for effective ways to build and engage with a loyal audience
- You’re an established fiction or non-fiction author and social media novice who wants to get more out of the online social landscape
- You’re an aspiring writer who wants to learn the basics of social media and online self-promotion
Course description
This comprehensive one-day course mixes practical and theory elements to give authors a thorough understanding of how to use social media to establish a strong online presence and promote their work. Topics covered include:
- What social media can do, and why you shouldn’t ignore it
- How social media can benefit your entire marketing plan, from testing content to creating new business opportunities
- Choosing the right channel for you
- The basics of setting up and using accounts on Facebook, Twitter, YouTube and Pinterest
- Producing tailored content for social media
- An introduction to vlogging
- Social marketing terms explained: from sharing value to adjacent content
- How to share content, what content to share and how to respond to commenters
- Establishing a personal brand identity without losing your humanity
Tutor profile
Ben Galley is the author of the epic fantasy books of The Emaneska Series, as well as Shelf Help – The Pocket Guide to Self-Publishing. Ben provides self-publishing advice via his websites and guest blogs, as well as providing a consultancy service for upcoming authors of all genres and skill levels at www.shelfhelp.info
Details
Date: Saturday 11 April 2015
Times: 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £249 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 16
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
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