‘The beer that made Milwaukee famous’ to be discontinued after 177 years

• Schlitz, marketed as “the beer that made Milwaukee famous,” will have a final batch brewed by Kirby Nelson at Wisconsin Brewery in Verona on May 23.
• Nelson will use a 1948 recipe from Schlitz brewhouse operations logs to produce 80 barrels of the beer, aiming to treat the brand “with dignity and respect”.
• The final product is scheduled to be available for consumption starting June 27, with Wisconsin Brewery planning a celebratory event for the brand.
• Schlitz boasts a 177-year history, having once been the largest beer brand in America and gaining prominence after the Great Chicago Fire in 1871 by supplying beer when clean drinking water was scarce.
• Pabst Brewing Co., the current owner of Schlitz, decided to place the brand “on hiatus” due to rising costs associated with storing and shipping certain products.

IN FULL

Last batch of historic beer being brewed after 177 years in business