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The Guardian - UK
The Guardian - UK
Business
Monkey

The Archers targets royal fans

Prince William and Kate Middleton carrying dead birds while pheasant shooting in Windsor
Prince William and Kate Middleton: bagging online listeners for The Archers. Photograph: Rex Features

Proof that the whole world really was talking about Prince William's engagement to Kate Middleton – it even had them nattering about it on The Archers. But how on earth did they find out about it in Ambridge? On the internet, obviously, as Helen Archer discussed the fabulous news with her grandmother Peggy Woolley. "I'm afraid I've become rather hooked," said granny Woolley. "I even played their interview back online." Now that's what we call a double win for the BBC – doffing their cap to the royals and encouraging a bit of digital takeup at the same time. "It's such lovely news that we are sure fans will like to hear it on the programme," said the Archers editor, Vanessa Whitburn. "And when the world is talking about something, Ambridge tries to as well." The script was later rewritten a second time to reflect the floods in Cornwall. But shockingly, no mention of the really big story this week – Vince Cable's turn on Strictly.

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