Karren Brady is a familiar face to anyone who watches The Apprentice but not many people know about the successful British business executive also has a flourishing daughter too.
Baroness Brady was brought up in Edmonton, London, and has been one of Lord Sugar's most trusted advisers since joining the show in 2009 for the sixth series.
She was the managing director at Birmingham City at 23 years old and has previously spoke out about the sexism she encountered in football.
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Football was always a key part of Baroness Brady's early adult life – she met her husband, Canadian football manager and former player Paul Peschisolido, when he was playing for Birmingham City.
The couple married in 1995 and have a daughter, Sophia, and a son, Paolo, together. They now live in the Knightsbridge area of London and have properties in Knowle, West Midlands, and Canada.
In 2014's New Year Honours Baroness Brady was given a CBE for services to entrepreneurship and women in business. Her net worth is estimated at around £93m.
Baroness Brady may boast 37,300 followers on Instagram but her daughter Sophia Peschisolido tops her completely with an overwhelming 380,000 followers viewing her content daily.
The 24-year-old model and influencer was born in Solihull, Birmingham.
She studied film and television in Nottingham and became a social media assistant for Topshop in 2016 and started modelling for the brand in 2017, which led to Baroness Brady admitting she was the definition of a "proud mum".
It wasn't long until Sophia's dazzling face and curvaceous figure led to her social media fame landing her deals with the likes of Boohoo, Boux Avenue, Fashion Nova, and more. She regularly uploads posts and interacts with fans on her Instagram.
She has been open about her borderline personality disorder and social anxiety and regularly gives advice to fans via her stories.
In her spare time she loves eating food such as doughnuts, curry and pizza, watching films, and playing with her dog, Scruff.
She says in one of her Instagram highlights how her parents raised her to be "humble and appreciative" of everything and said she was always taught to work hard for things she wanted.
Sophia also mentioned online how her mum takes her photos for Instagram for her when she can and how Sophia sends her every photo before she posts to get her opinion.
She said on the highlight: "She's very proud of me and encourages me. She is the best."
Sophia currently lives in Dubai with her boyfriend Frankie Makin.
The Apprentice beginson Thursday, January 6, at 9pm.
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