Karren Brady has opened up about her failed pleas to convince her children to have the coronavirus vaccine.
The businesswoman is mother to two kids, daughter Sophia and son Paolo, from her marriage to husband Paul Peschisolido.
Writing in her column in The Sun, The Apprentice star revealed that her two young offspring "flatly refuse" to consider taking the potentially lifesaving vaccination - despite her best efforts to convince them otherwise.
"They believe under-30s will have blood clots if they take AstraZeneca or heart problems if they have the Pfizer, problems with fertility, periods and almost everything else they have read that might happen to 0.000001 per cent of people who have the vaccine," the 52-year-old explained when discussing why her kids are sceptical.
"But that fear is based on rumour, not on reliable evidence," Karren added, who has had the vaccine herself.
She then goes on to explain how she has tried to present the positive arguments for the vaccine but to no avail.
"But even though I can trot out all the evidence, there is only so much a mother to two young adults can do to make them do something they don’t want to," she says.
About 34% of 18 to 29-year-olds in England, about three million people, have not been vaccinated at all.
But half of all under-30s in England, more than four million people, received a first dose in the three weeks after the vaccination programme was opened to people in their twenties in June.
The mum-of-two admits that her eldest, 25-year-old Sophia has reservations about getting jabbed due to rumours and speculation about how the vaccine impacts a woman's fertility.
According to the NHS website, "there's no evidence the COVID-19 vaccines have any effect on your chances of becoming pregnant."
"There's no need to avoid getting pregnant after being vaccinated," the official website adds.
Sophia has recently been hitting the headlines herself as she attempts to eclipse her mother's fame and make a name for herself.
With over 300,000 followers on Instagram, the 25-year-old already works as a model and influencer - posing for a number of saucy snaps in skimpy underwear sets.
She most recently took to the social media site to promote a neon green lace lingerie set from popular brand Boux Avenue.
At the end of last year, Sophia revealed that mum Karren approves of her scantily clad shots - even helping out now and again!
Speaking to her followers on Instagram during a Q&A, the young star said: "She takes some of my pics for me (not all the time as she's busy) and I send every pic I post to her beforehand to get her opinion on what to post.
"She's very proud of me and she encourages me. she is the best. Blessed with the best parents!!"
