The Apprentice fans were left jumping for joy after Sian Gabbidon was hired by Lord Sugar in Sunday’s final.
The swimsuit designer, and brand owner, landed the £250,000 investment after beating Camilla Ainsworth in a closely-fought final.
And fans were elated with Lord Sugar’s choice, especially after he admitted the market was “crowded”, and rushed to congratulate the businesswoman.
One wrote: "Oh this made me so happy inside. Good girl Sian #TheApprentice."
Another said: "YESSSSSSS ALAN!!!!!!!!!!! #TheApprentice yesss Sian!!!!!! Omg so happy for her!!!"
"Yes sian!!! Really good choice Lord sugar!!! :D #TheApprentice really good series again. Have to wait a year now until next year's," commented somebody else.
In the final boardroom, Lord Sugar said: “Sian, it’s a crowded market – that’s a big, big concern for me, but you are an expert in your field, and you are a good designer, there’s no question of that.
“I think that yours is a growing market [Camilla], and yours is a massive market [Sian], it’s very tough for me to make a decision.
“But on reflection, Sian, you have a great aptitude and a talent for design – you’re going to be my business partner.”
After being named winner, Gabbidon, 26, gushed over how the “possibilities were endless” now she had the Amstrad mogul’s hand in business.
She said: “I’m just absolutely over the moon that I’ve won this investment and I’m going to be working with Lord Sugar.
“I love what I do, I love fashion, and he’s all about business - so to put us together is just going to be ridiculous, the possibilities are endless.”
The Apprentice will return to BBC One next year.
