The Apprentice 2010: meet the candidates

Lord Sugar (centre) with Karren Brady – who replaces Margaret Mountford as his female adviser – and Nick Hewer Photograph: BBC/Talkback

The full lineup of judges and candidates Photograph: BBC/Talkback

Joanna Riley: Joanna is a 25-year-old cleaning company owner from Leicester, and mother of twin sons. She rose from humble beginnings to corporate success, and describes herself as 'honest, direct and funny'. One can only assume that her cleaning experience is going to come in hugely useful when it comes to mopping up the mess made by other contestants Photograph: BBC/Talkback

Joy Stefanicki: Joy is a 31-year-old marketing director from Birmingham. Her wisdom includes 'Be careful who you tread on as you go up as it’s likely you’ll need them on the way down.' She fell victim to the recession in 2008, which, combined with her appearance on The Apprentice, suggests there may have been some ill-advised treading somewhere along the way Photograph: BBC/Talkback

Laura Moore: Laura is a 22-year-old business development manager from Warwickshire. She is a keen astronomer, which should give Nick Hewer plenty of scope for rolling his eyes to the heavens. She bought in £500,000 of sales in her first year as a management consultant. She says: 'A lot of people can talk the talk, it’s very easy to fluff up what you’ve done but my results are hard-proven.' We say: 'You’re 22, and one year does not make a career' Photograph: BBC/Talkback

Liz Locke: Liz is a 24-year-old investment banker from Birmingham. She is a fashion and food aficionado, which means she probably has a selection of bonkers hats made of fruit. She visits the gym three times a week and likens herself to Lamborghini – 'fast, exciting, stylish and successful'. We can only assume this does not extend to impractical, high maintenance and useless on rough ground Photograph: BBC/Talkback

Melissa Cohen: Melissa is a 27-year-old food business manager from London. She used to be a hairdresser, but now manages a successful food business. She is inspired by Richard Branson, and warns other contestants that 'if you get in my way, I’ll mow you down.' So, a team player then. Be very afraid, this woman is trained in the handling of scissors
Photograph: BBC/Talkback

Sandeesh Samra: Sandeesh is a 26-year-old recruitment consultant from Nottingham. She describes herself as 'ambitious and opinionated', and advises 'Don’t go for the quick win. Look after your customers and clients.' Sage advice, but we’re guessing that when the clock is ticking and Nick Hewer is breathing down her neck, she’ll offer to sell her grandma for thruppence like everyone else Photograph: BBC/Talkback

Paloma Vivanco: Paloma is a 29-year-old senior marketing manager from London. She is Peruvian and has worked all over the world before coming to the UK to fulfil her childhood dream of getting a job in Brentwood. She modestly describes herself as being 'a hyper-achiever. Everything I do is always a success.' Heaven only knows what dizzy heights she will reach when she starts giving it 110% Photograph: BBC/Talkback

Stella English: Stella is a 30-year-old head of business management from London. She left school with no qualifications, is a mother of two, and the only woman in the management on the trading floor of a Japanese investment bank. She says: 'I’m like a dog with a bone, I can’t let go. If I want something, I get it.' Which begs the question – why on earth would you want to work for Amstrad? Photograph: BBC/Talkback

Alex Epstein: Alex is a 26-year-old unemployed head of communications from Manchester. He was sacked from his first job making ice cream, and then got into corporate communications but fell victim to the recession. He says: 'Be different. When everyone is zigging, you should zag.' We say: 'You’re fired, for that line alone' Photograph: BBC/Talkback

Chris Bates: Chris is a 24-year-old investment banker from Surrey. He is an avid rugby player and scuba diver (although not in Surrey, presumably), and would love to head a pharmaceutical company that finds a cure for worldwide illnesses. We can only assume that a stint with a company that makes Sky boxes and other technology destined for eventual landfill is exactly what big pharma is looking for Photograph: BBC/Talkback

Christopher Farrell: Christopher is a 28-year-old mortgage broker from Cheshire. He is an ex-Royal Marine commando, having served his country for 10 years in various war zones. He is also committed to health and fitness and describes himself as 'focused and driven'. He says: 'I was a sniper in the Royal Marines and I take that killer instinct across into business.' We pity the fool that gets in his way Photograph: BBC/Talkback

Dan Harris: Dan is a 34-year-old sales director from Oxfordshire. The dad of two has completed three marathons, climbed Kilimanjaro and once held the world record for the fastest ascent and descent of Mount Kenya. He is an ironman triathlete, and played a German soldier in Saving Private Ryan. Yes, but can he sell sausages? Photograph: BBC/Talkback

Jamie Lester: Jamie is a 28-year-old overseas property developer from London. He owned two properties by the age of 23 and started his own company at 24, turning over £1,000,000 in two-and-a-half years. He is a big fan of dogs, cars and skiing, and describes himself as 'honest and trustworthy'. We say: 'You used to be an estate agent, don’t make us laugh' Photograph: BBC/Talkback

Raleigh Addington: Raleigh is a 22-year-old unemployed graduate from London. He is a professional tennis coach, and studied economics and politics at Exeter University. As far as we can tell he has no business track record at all, but he does have a silly name and says 'I’m ruthless, even in Monopoly.' We have no words. Actually, we have several, but we’ll save them for the liveblogs Photograph: BBC/Talkback

Shibby Robati: Shibby Robati is a 27-year-old surgeon and business owner from London. He got his first job as a paper boy at the age of 17, then went on to become a fully qualified surgeon. He has since turned his hand to business development and says that his biggest strength is in knowing his weaknesses. He says: 'My first word wasn’t mummy. It was money.' We say: 'Seriously, where do you find these people?' Photograph: BBC/Talkback

Stuart Baggs: Stuart is a 21-year-old telecoms entrepreneur from the Isle of Man. He is The Apprentice’s youngest ever candidate, and at 18 launched his own telecommunications company. Stuart describes himself as having 'no sense of political correctness', and says 'I’m Stuart Baggs the Brand – I’ve got a certain type of charisma.' Yes, he actually said 'the brand' – you didn’t imagine it Photograph: BBC/Talkback