There's terrible news for biscuit lovers as it has been revealed that Hobnobs have fallen victim to 'shrinkflation'.
The number of biscuits have shrank to 12 from 15 but McVitie's have kept the price at £1.22.
This means that the price per biscuit has soared from 8.14p to 10.17p.
Holding company Pladis - which owns United Biscuits and the McVitie's brand - said it was introducing new flavours and needed to bring all its pack sizes in line with each other.
It claimed the move would 'simplify the shopping experience for customers,' MailOnline reported.
Pladis revealed in January last year that it planned to reduce some pack sizes as costs escalated. McVitie's Original Digestives the first to get smaller, from 500g to 400g.
This occurred four months after packets of Jaffa Cakes were reduced from 12 biscuits to 10 in 2017, trade bible The Grocer revealed.
A Pladis spokesman said: "As part of a refresh to our McVitie's Creams range, including new flavours and a modern new look to the packaging, we have made some changes to the pack size of the Hobnobs Creams.
"In making these changes, we have aligned the pack sizes within the full range, offering a simplified shopping experience for consumers."
* Hobnobs Creams are the sandwich version of the favourite biscuit, with a vanilla or chocolate filling in between two Hobnob layers.
