The Alchemist is one of Newcastle's most popular cocktail haunts and, fresh from marking its second birthday by giving away free drinks, it's doing it's bit for a well known charity with a thirst quenching offer.
Inspired by Burning Man’s theme of gifting, The Alchemist has put a charitable spin on the idea of a mutually beneficial exchange to help raise awareness for a nationwide issue close to the businesses heart, food poverty.
Teaming up with Changing Lives the chain, which has bars all over the country, in the likes of London, Birmingham and Manchester, as well as Newcastle, is encouraging donations to local food banks by offering customers a cocktail in exchange for one non-perishable food item.
One of the most popular cocktail's on The Alchemist's menu - The Colour Changing One - (Grey Goose vodka, Briottet apple, soda, citrus and magic), will be given for every customer that donates a food item to The Alchemist on Thursday, August 29, but larger donations will be accepted and encouraged.
Once donated, the food items will then be taken to Changing Lives and made available to those in need. The Alchemist Newcastle, in intu Eldon Square , will accept any tinned, dried and packaged foods throughout the day, as long as they are in date, and unopened.
This new campaign is particularly timely, as recent statistics are showing that food bank use is increasing year on year.
Hannah Plumb, Head of Restaurants at The Alchemist says “ We love the work that Changing Lives do. It’s a truly fantastic charity tackling food poverty in Newcastle which is an issue we’re particularly passionate about at The Alchemist.
"This activity is a fun and engaging way to encourage customers to donate to their local food banks, who are in need of donations now more than ever.”
