Shoppers are obsessed with a budget-friendly concealer from high street favourite brand, NYX.
The popular HD Photogenic Concealer wand costs £6 and comes in 23 shades to suit a wide range of skin tones and has shoppers "obsessed".
Users of the product are praising its ability to cover up imperfections "all day" without breaking the bank, with some admitting they have taken to hoarding bottles of the concealer.
The concealer has more than 200 five star reviews and 107 four star reviews so far.
One shopper said: "I have searched for nearly 30 years and I found the fountain of youth in this concealer...
"Now I am obsessed and want to scoop it up by the dozen. NYX concealer is EVERYTHING!"
Another fan called the product "My holy grail Concealer without a doubt" and said: "I love this concealer. The coverage, application and specially the shade that matched my skin ever so perfectly."
Another reviewer said: "This is my 4th tube of concealer I buy in duplicates just to hoard them.
"It covers my dark areas flawlessly, sometimes I do not even need to add Foundation. In my eyes that makes for the best concealer.
"It never creases never cracks it's just the best concealer I've used so far."
A further fan said: "Tried this after having quite a few others for years. This is by the far my favorite. Lasts all day. Easy color match. Not greasy, covers under eye well.
"Being in the beauty industry for years & knowing products , this is now my favorite."
While another said: "It is matte and hides imperfections flawlessly. Perfect for brightening undereyes and a lighter shade for highlight and darker shade for contour works too."
NYX products are available at Boots stores.
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