Primark has caused a stir on Instagram yet again with followers getting excited about a new product they've released.
The budget retailer shared an image of a customer wearing a coat from its new winter range and more than 73,000 fans have liked it.
The person is wearing a simple outfit consisting of a pair of jeans, white blouse and Primark's new long grey coat over her shoulders.
She's also wearing a pair of Primark's matching grey loafer shoes.
The faux fur coat has ties on the sleeves and button fastening at the front reports the Liverpool Echo.
Since the image was shared, Primark fans have been quick to say on how "gorgeous" the coat is.
The post has left many even questioning why people would shop anywhere else but Primark if it sells items like this £35 coat.
Although some people were sceptical they would ever find the coat in their local Primark stores, with some asking the retailer to confirm which stores would be stocking it.
One commented: "Winter goals. I need this"
Plenty of the followers pointed out the coat looks a lot like expensive versions you would expect to find in designer stores.
Among the other comments praising the coat, one Instagram user said: "I need this coat like yesterday"
While another added: "How gorgeous is this coat"
