Real Madrid and Barcelona headline the 30 soccer clubs with the most social media followers as of June 2025, and it's not particularly close with the rest of the field.
There's no doubt Spain's two biggest clubs have a global following helped on by Cristiano Ronaldo and Lionel Messi's popularity throughout the 21st century. Both players were ambassadors on the world stage helping grow and evolve the game. And, their profiles have further helped expand followings for the other clubs they've played at since departing La Liga.
Elsehwere in Europe, Manchester United remain one of the biggest clubs in terms of global following, while clubs who have had more recent success like Paris Saint-Germain and Manchester City round out the top five.
Check out the full list of the 30 most followed clubs in the sport below and their most followed platform (Instagram, X, Facebook, TikTok, YouTube).
Numbers compiled by Football Observatory
According to the Football Observatory, Real Madrid and Barcelona have each gained over 44 million followers across social media in the last year. The highest metric by far and the only two clubs to eclipse the 40 million benchmark. Only Atléti, Man City, Liverpool and Santos have gained over 10 million as well.
Inter Miami, Messi's current home, is the only MLS club to crack the top 30. Likewise, Club América is the only Liga MX team to make the cut.
Check out a breakdown per social media platform as well below.
Top 5 Soccer Clubs With Most X Followers
Again, there's a steep drop off from Barcelona to Man Utd.
Top 5 Soccer Clubs With Most Instagram Followers
Serie A's Juventus cracks the top five for most Instagram followers
Top 5 Soccer Clubs With Most YouTube Subscribers
Only four clubs have over 10 million subscribers on YouTube
Top 5 Soccer Clubs With Most Facebook Followers
Chelsea is in the top five most followed clubs on Facebook.
Top 5 Soccer Clubs With Most TikTok Followers
Juventus cracks the top five again, but Tottenham Hotspur outrank all other Premier League clubs on TikTok.
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This article was originally published on www.si.com as The 30 Soccer Clubs With the Most Social Media Followers.
