The uniform that will be worn by 70,000 volunteers and staff at the 2012 Olympics were unveiled this week. It is apparently inspired by the uniform of the Grenadier Guards and "British sporting heritage". Here we deconstruct the look:
1) Beige trousers
An odd choice. No one does anything dynamic in beige trousers. Beige trousers are for golfers and off-duty bankers. Should have been navy, obv.
2) "Regal purple" top
Amazingly this is a very fashionable choice of colour. Also, reminiscent of the vintage Wimbledon blazers, which is nice.
3) Colour-coded epaulettes (white for medics, red for team leaders, green for anti-doping personnel)
The fashionables love an epaulette. They make us feel like Rosie Huntington-Whiteley in a Burberry trenchcoat.
4) Cuffs
A dash of Beefeater red is a subliminal authority symbol. Nice touch. And extra cuff buttons have been a status symbol since Renaissance Florence, when sumptuary laws governed how many one could wear without being deemed a vulgar show-off.
5) Trainers
Adidas missed a trick by not making these pink. It is the only colour for trainers to be seen in, ever since Phoebe Philo took her bow in pink sneakers after the Celine show.
