A new product on sale at B&M has been causing a stir among shoppers, thanks to its popularity on TikTok.
The Elle Magic Hot Air Styler, priced at £16.99, has been getting rave reviews from users.
With people uploading clips of it on TikTok and saying it has left them with a professional-looking blow dry.
Many fans are desperate to get it now from B&M as they're convinced it will sell out, the Liverpool Echo reports.
The styler brush is part of a range stocked by the retailer which also includes a hairdryer for £7.99 and straighteners for £9.99.
Comments left under one TikTok video included one user saying: "This hairdryer is meant to be amazing".
Another added: "I need that".
A third said: "I got mine just in time for Xmas! Thanks for the recommendation Halima".
And, a fourth said: "So it does work".
It looks like shoppers may have been right about the item selling out as it is already appearing on eBay for more than double its price.
We've found a listing with it priced at £42.
As B&M does not have an online shop, shoppers hoping to get their hands on this would need to visit their local stores which you can find here.
