Primark is adding new ranges to its clothing line as the months get cooler.
The retailer is currently selling autumnal items such as coats, blazer, jumpers and dresses.
It has been keeping fans up to date with its new releases on social media - notably its Instagram page.
And a post of its new dress has been causing a stir amngst shoppers.
Primark uploaded a picture of its new monochrome £13 dress online, and it has wracked up more than 29,000 likes and counting, the Liverpool Echo reports.
The midi dress features a small checked monochrome pattern, with a pull string belt at the waist.
Beneath Primark's post, fans have been excitedly commenting about heading into their local stores to pick up the £13 dress.
One person wrote: “Omg this is gorgeous”, while another said: “Omg I love this!”
A third commented: “This dress is pretty”.
One shopper who had already managed to get hold of the dress said: “I have this dress it’s lovely and the quality is fab”.
Others said they’d be searching for the dress next time they visit Primark.
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