Silver Spoon Food Thailand Co, operator of Thai food brand Thaivory, plans to launch more freeze-dried products in 2018 for export to cash in on the growing popularity of Thai food.
Mrs Taniwan shows off the goods.
Founder Taniwan Koonmongkon, said the company will introduce overseas markets to several new instant menu items next year, such as tom kha kai, phad Thai, massaman and green chicken curry.
"All of these dishes are already well-known among foreigners. Many of them want to have these food items in their kitchens and the best way to serve them is through export," said Mrs Taniwan.
This year, Silver Spoon Food began focusing on overseas markets with the launch of two popular Thai dishes -- tom yum kung and som tam -- priced 150 and 100 baht per pack, respectively. The two items are also available at shops domestically.
"We are receiving more orders from Vietnam, Indonesia, Singapore and China," she said.
Apart from overseas markets, the company aims to bring on new corporate clients such as hotels and airlines, as well as Thais living abroad or making brief sojourns back home.
The company expects its revenue from both domestic and export sales to reach 150 million baht in 2018, driven by intense marketing to build awareness of Thai products.
Mrs Taniwan, who runs her own Thai restaurant and is also president of the Thai Restaurant Association, said the association is set to promote local cuisine as a premium product in international markets by convincing food processors to select only quality ingredients and perishables for preparing freeze-dried food.
"At Silver Spoon Food Thailand, we use [organic] prawns to make tom yum kung, banana from Damnoen Saduak district in Ratchaburi province and lime from Baan Phaeo district in Samut Sakhon province," she said.
The association said total market value for freeze-dried and rehydrated Thai food should be more than 3 billion baht per year. China is the biggest market for export.
"Instant Thai food is expected to grow next year as some food processing companies are ordering more machines," she said.
