As Thai labels are second to none in the fashion industry, Central and Zen department stores have dedicated the ThaiThai zone to showcasing their designs, launched at Central Chidlom four years ago.
Located on Zen's Level 2 in CentralWorld, the second fashion destination officially opened its doors along with the "ThaiThai I Am Thai" event, hosted by Tapida Norpanlob, director of omni-channel merchandising, and Woraluksanai Bhicharnchitr, general manager of merchandising, at Central Department Store.
The new zone covers 1,200m² and houses 15 Thai brands, from Asava and Canitt to Poem and Vickteerut, whose ace designers presented their autumn/winter 2018 collections in a fashion show and introduced their muses at the event.
