Thailand Post is repositioning itself as a key driver of Thailand's digital economy, unveiling a new corporate strategy dubbed "RelationSHIFT" as it seeks to transform from a traditional postal operator into a lifestyle logistics brand that connects people, businesses, communities and government services through its nationwide network.
The announcement coincided with the state-owned enterprise's 144th anniversary, with executives highlighting the company's role in supporting inclusive economic growth while reporting continued revenue growth in the first half of 2026, following total revenue of 22.1 billion baht in 2025.
Deputy Digital Economy and Society Minister Nan Boonthida Somchai said Thailand's economy is increasingly being driven by digital technologies, data and online platforms, making trusted and integrated infrastructure essential to enhancing the country's competitiveness.
She said Thailand Post is well positioned to become part of the country's digital public infrastructure (DPI) through its network of more than 50,000 service points nationwide, letting small businesses, farmers, community enterprises and citizens access digital markets, government services and new economic opportunities.
The ministry plans to strengthen Thailand Post's role as a strategic partner to both the public and private sectors, initially supporting government agencies including the Interior Ministry, Commerce Ministry and Agriculture and Cooperatives Ministry.
The ministry also aims to leverage the company's logistics capabilities and the Thailand PostMart platform to help expand market access for Thai-made products, SMEs and local entrepreneurs.
Thailand Post president Dhanant Subhadrabandhu said the agency has introduced its "POSTsible Next" framework, built on four strategic pillars:
POSTsible Productivity – improving operational efficiency and maximising network utilisation;
POSTsible People – expanding access to quality services and creating new opportunities;
POSTsible Planet – promoting environmentally sustainable operations; and
POSTsible Positive Impact – creating measurable economic and social value.
Thailand Post generated total revenue of 22.1 billion baht in 2025, while first-half revenue this year reached 11.3 billion baht.
Logistics and parcel delivery remained the company's largest business, accounting for 51.3% of total revenue, followed by postal services at 34.9% and international services at 7.86%.
Thailand Post's flagship EMS express delivery service, which celebrates its 40th anniversary this year, generated revenue of 9.57 billion baht in 2025.
During the first six months of 2026, EMS revenue rose 2.98% year-on-year, while parcel volume increased 1.9%, reflecting continued consumer confidence and the sustained expansion of Thailand's e-commerce market.
The company expects EMS revenue to exceed 10 billion baht for the full year.
From volume to value
Mr Dhanant said Thailand Post's RelationSHIFT strategy marks a fundamental shift from growth driven primarily by shipment volumes to value-based growth, built on customer insights, data analytics and strategic partnerships.
The company plans to integrate customer relationship management, data analytics and multiple customer touchpoints to develop new service solutions and business models tailored more precisely to customers' needs.
Between 2026 and 2027, the strategy will be implemented through three priorities: strengthening operations through AI, data and digital technologies; using customer insights to co-create growth with businesses and partners; and expanding Thailand Post's trusted nationwide network to connect citizens, businesses and government while supporting long-term economic and social development.
