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Benzinga
Benzinga
Business
Shivani Kumaresan

Texas Roadhouse Partners With Sparkfly To Modernize Digital Dining, Guest Engagement

  • Texas Roadhouse Inc (NASDAQ:TXRH) is partnering with Sparkfly, a guest engagement solutions company, to power its offer management platform.
  • Texas Roadhouse will leverage Sparkfly's capabilities and technology to build a 360-degree digital ecosystem connecting its online and in-store purchases with its offer management program to modernize the digital guest experience.
  • "Enhancing our guest engagement program is critical for our brands as guests have now adopted a digital-first mindset when it comes to making decisions about their dining experiences," said Texas Roadhouse Senior Director of Brand Marketing Mary Newell.
  • Texas Roadhouse operates more than 611 restaurants systemwide in 49 states and 10 foreign countries.
  • Price Action: TXRH shares traded lower by 0.30% at $87.80 on the last check Wednesday.
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