What can a Houston Texans playoff run do if you’re the flagship station for the team’s radio network? Try boosting your ratings.
According to David Barron of the Houston Chronicle, who covers sports media in Houston, the Nielsen Audio ratings had Sports Radio 610 [KILT-AM] land in the top-10 for audience share among men ages 25-54 in the 6:00 a.m. to 7:00 p.m. during Jan. 2-29.
Houston defeated the Buffalo Bills 22-19 in overtime on Jan. 4 to kickoff wild-card weekend across the NFL. The excitement of the Texans winning a postseason game, and with quarterback Deshaun Watson and defensive end J.J. Watt having noteworthy performances in the win, generated plenty of buzz around the Bayou City.
The Texans were bounced out of the divisional round 51-31 by the Kansas City Chiefs on Jan. 12. However, even with the Texans failing to get out of the playoffs for divisional round for the fourth time in team history, there was still a spike in interest as chairman Cal McNair announced coach Bill O’Brien would be promoted to general manager. That news occurred on Jan. 28, which gave Sports Radio 610’s full weekday lineup two shows to analyze the move.
If the Texans can ever get it going postseason wise, it will be a ratings explosion for whoever has the contract to be the club’s flagship station.
