- Tesla Cybertruck sales fell to their lowest level in a year.
- In the second quarter, the Cybertruck was surpassed by two competitors.
- In the first six months, Tesla sold fewer Cybertrucks compared to last year.
The Tesla Cybertruck’s fall from grace continues as the controversial electric pickup just recorded its third consecutive drop in quarterly sales.
According to data from Cox Automotive, the American-made angular pickup sold 4,306 units in the second quarter of this year, which opened the door for two competitors to surpass it on the sales charts.
The Ford F-150 Lightning continues to be the best-selling electric pickup in the United States, a title it earned in the previous quarter. With 5,842 units sold, the Lightning is also on a downward trend, with sales going down for the second quarter in a row.
Meanwhile, combined sales of the GMC Hummer EV SUV and pickup surpassed the Tesla Cybertruck and landed the GM-made duo in the second spot on the list with 4,508 sales. That’s up from the previous quarter’s 3,479 units.
The Chevrolet Silverado EV is also slightly up, with 3,056 sales in Q2. That’s 673 more units quarter-over-quarter and 860 more year-over-year. At the bottom of the list is the Rivian R1T, which barely managed to find more buyers in the second quarter compared to the first quarter. Rivian sold just 1,752 R1Ts in Q2, an increase of just 25 units over the previous quarter, but a massive 47% drop year-over-year. In last year’s second quarter, Rivian sold 3,309 R1Ts.
Getting back to the Tesla Cybertruck, its sales numbers are the worst recorded over the course of a year. Compared to the first quarter, sales of the stainless steel EV went down by 32% in Q2. Year-over-year, the drop was even bigger, at 50%.
In the first half of the year, sales decreased 7%, going from 11,588 units in the first six months of 2024 to 10,712 units this year. The only quarter when sales were lower than now was at the beginning of 2024, when Tesla had its first full quarter for the pickup.
Revealed in 2019 as a prototype, the Tesla Cybertruck went into production at the end of 2023 with an ambitious goal of delivering as many as 250,000 units every year. That never happened, though, as the EV’s first full year on the market resulted in a little over 41,000 deliveries.
