Tesco has been battered by shoppers for charging different prices for people with a Clubcard. People say they are noticing an increasing number of situations where the non-Clubcard price is substantially higher than the cost for those with a card.
BristolLive reported that, writing on Twitter, one shopper said it was "dreadful" that Tesco was charging £16 for an item with a Clubcard and £40 without it. @virtual_ambvxr said: "This is dreadful… if you can sell it at £16 then sell it at £16. The Clubcards are literally free of charge so what is the point?
"You don’t gain anything from Clubcards. £40 is absolutely ridiculous. Seeing these crazy prices more and more in Tesco, it really is shocking!"
A separate image also posted to Twitter by a shopper appeared to show Tesco charging £2.90 for Nescafe Azera coffee with a Clubcard, and £6 without it. "Tesco said 'what cost of living crisis?'" @catekitchen posted. JJM_1994 replied: "Tesco Clubcards are probably skewing the real (much higher) inflation stats."
Meanwhile @andy88jones said: "Tesco has basically turned into a tech company; they are enforcing Clubcards now to get your shopping data. Crate of Bud Light £16 or £9 with a Clubcard. Sneaky sneaky."
A Tesco spokesperson said: “Through Clubcard Prices, we’re giving more than 20 million customers access to thousands of exclusive deals on everything from everyday staples like fruit and veg to treats like prosecco and ice-cream. It’s easy and free to sign up, and customers can register on the Tesco Grocery & Clubcard app, website or in store to start saving straight away.”
