Tesco shoppers were impressed with a "beautiful" dress after spotting Kelly Brook modelling it online.
Supermarket favourite Tesco's in-house clothing brand F&F Clothing boasts more than half a million followers on Instagram.
The brand utilises its social media presence to ensure its newest stock and product launches are given centre stage so shoppers know what to expect in stores.
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F&F also works with influencers, TV personalities and more to maintain a connection with fans, with a recent Instagram post featuring Kelly Brook causing a stir. The actress, model and broadcaster is an ambassador for the brand.
F&F Clothing shared a photo of Kelly sporting its £22 checked pleated midi dress.
Captioning the image, the retailer penned: "We like to call this one monochrome magic @iamkb
"Checked pleated midi dress, £22 Heeled sock boot, £25".
The dress proved popular on the hit social media platform, racking up more than 600 likes.
Shoppers shared their thoughts in the comments section.
Harriet said: "Oooh that dress is beautiful".
Fiona said: "Wore this dress last Friday to a wedding!!!" To which, F&F replied: "What a great choice!"
Ellen said: "I got this dress in store last week and can’t wait to wear it!"
Another shopper commented: "I bought it and I’m loving it. Price is right too not too expensive".
Lisa tagged a friend and said: "love this".
Hannah told a friend: "you need".
Tesco doesn't have an online clothing shop anymore, which means shoppers can only pick up F&F Clothing in stores - though selected items are available on the Next website. F&F clothing is stocked in 607 Tesco stores.
A Tesco spokesperson told the ECHO : "We have listened to our customers and are currently reviewing the options for F&F to return online. In the meantime selected styles are available to buy on next.com."
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