Tesco shoppers were besotted after spotting a "perfect" £18 floral midi dress by F&F Clothing online.
Supermarket favourite Tesco's in-house clothing brand F&F Clothing has amassed a loyal fan base online, with the brand now boasting more than 494k followers on Instagram.
F&F keeps its fans in the loop on all the latest stock and product launches via its social media pages, with one recent Instagram post causing a stir.
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The brand shared a photo, originally posted by @bowelbabe, of its floral midi wrap dress.
Captioning the image, F&F said: "You’ve got plans, we’ve got dresses [camera emoji] @bowelbabe."
The dress went down a storm on the hit social media platform, racking up more than 2,200 likes.
Shoppers took to the comments section to share their thoughts.
Grace said: "Love this" and added three heart emojis.
Joy said: "I adore this [heart emoji] would look so good with a blush blazer over, a pair of white trainers and even a beanie hat when the weather turns cold. Florals are SO NOT just for dressing up with heels these days".
Diane said: "Where can I find this dress".
Laura commented: "Love this!"
Celia said: "Looks perfect".
Lynda said: "Very pretty dress".
Another shopper tagged a friend and said: "we're due a Tesco trip!!"
Hannah added: "I like this dress".
Tesco doesn't have an online clothing shop anymore, which means shoppers can only pick up F&F Clothing in stores - though selected items are available on the Next website.
A Tesco spokesperson told the ECHO : "We have listened to our customers and are currently reviewing the options for F&F to return online. In the meantime selected styles are available to buy on next.com."
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