With Wimbledon finals taking place this weekend, Tesco is selling off bumper packs of strawberries to celebrate.
The supermarket giant is stocking 1 kilo boxes of juicy British strawberries so shoppers can fill up on the classic strawberries and cream dessert.
The incredible value deal comes as UK growers tackle surplus fruit produce, a result of good weather the country has seen over the last few weeks.
As a result of the bumper crop, Tesco has bought an extra 150 tons from growers based in Kent and Sussex and decided to sell on for less in a bid to minimise food waste.
The boxes are on sale now and are great value for money when compared to the standard 400g punnets on sale for £2 at Tesco.com and in stores.
Speaking about the decision Tesco berry buyer Jon Lock said: “The recent mini heatwave not only produced a bumper crop of strawberries for growers in some regions but also helped raise sugar levels to make them extra sweet and juicy.
“As soon as we heard that some of our growers had got more than expected on their hands we moved in to help.”
Grower Alastair Brooks who owns a fruit farm near Faversham in Kent said: “ The slightest change in the weather can really have a big effect on production and that happened recently with the mini heatwave after several weeks of cooler, wetter weather.
“As a result the strawberries ripened much quicker leaving us with a crop flush. We stagger our production to even out production throughout the season but sometimes the weather can be very unpredictable.”
The move comes as many tennis fans will be gearing up for the Wimbledon finals this weekend, and with it the traditional strawberries and cream treat that will feature on many customer's shopping list.
