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Wales Online
Wales Online
Entertainment
Neil Shaw

Tesco says customers are reducing their spending in cost of living crisis

Tesco bosses have warned they are seeing “early indications of changing customer behaviour” due to soaring inflation. It came as the UK’s biggest supermarket chain revealed that like-for-like group sales increased by 2% to £13.6 billion over the 13 weeks to March 28, compared with the same period last year.

The retailer said this represented a 9.9% increase against pre-pandemic levels from 2019. However, the firm’s UK operation said like-for-like sales dropped by 1.5% against the same period a year ago.

Tesco added that it has grown its market share against key grocery rivals after driving investment into value-focused promotional campaigns, such as its Aldi Price Match programme.

Mr Murphy said: “Whilst the market environment remains incredibly challenging, our laser focus on value, as well as the daily dedication and hard work of our colleagues, has helped us to outperform the market.

“Although difficult to separate from the significant impact of lapping last year’s lockdowns, we are seeing some early indications of changing customer behaviour as a result of the inflationary environment.

“Customers are facing unprecedented increases in the cost of living and it is therefore even more important that we work with our supplier partners to mitigate as much inflation as possible.

The group’s Booker wholesale arm also witnessed a “strong” jump in trading as it continued its recovery following the impact of pandemic restrictions on the hospitality sector.

Meanwhile, fuel sales soared by 44% to £2 billion as Tesco witnessed a surge in petrol and diesel prices.

Ken Murphy, chief executive of Tesco, said: “Whilst the market environment remains incredibly challenging, our laser focus on value, as well as the daily dedication and hard work of our colleagues, has helped us to outperform the market.

“Our material and ongoing investment in the powerful combination of Aldi Price Match, Low Everyday Prices and Clubcard Prices is removing the need for customers to shop elsewhere. Although difficult to separate from the significant impact of lapping last year’s lockdowns, we are seeing some early indications of changing customer behaviour as a result of the inflationary environment.

“Customers are facing unprecedented increases in the cost of living and it is therefore even more important that we work with our supplier partners to mitigate as much inflation as possible.”

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