UK supermarkets are facing rationing over a shortage of tinned tomatoes.
The Grocer reports that suppliers have brought back supermarket rationing at stocks are running low following poor harvests for three years in a row.
Supermarkets now face limits imposed on the amount of stock each chain receives to avoid suppliers running out altogether.
Tomato rationing was introduced at the start of the pandemic in April last year, as a result of panic-buying, but the policy for a major supplier, Conserve Italia, has returned.
The brand, which supplies tinned tomatoes to UK supermarkets including Morrisons, Tesco, Sainsbury's and Waitress, as well as a number of smaller, independent shops, has also urged supermarkets to withdraw special offers on the products to suppress demand.
Diego Pariotti, export commercial & marketing director at Conserve Italia, told The Grocer: “We are basically out of stock on every single line because for the last three years we didn’t have enough to satisfy demand.”
