Tesco launched its first supermarket without a checkout on Tuesday, following similar initiatives by Aldi and Morrisons.
By removing checkouts, customers at the store simply need to pick up the items they want and walk out of the store - removing the sometimes tedious process of queuing at a till.
This is because state-of-the-art cameras are able to track their movements and which items they place into their baskets, and calculate how much money they owe.
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As reported by Birmingham Live, the high-tech store launched on Tuesday in London, and at the moment is the only Tesco of its kind in the UK.
However, the supermarket giant has indicated that if the innovative new shop is a success, it may expand the concept into stores across the country.
Both Aldi and Morrisons have launched similar initiatives, which were met with a mixed reaction from consumers.
"Morrison's is testing supermarkets with no checkouts or staff that would let customers simply walk out with their bag of shopping"... what could possibly go wrong?" one asked, with rolling eyes.
"SAY NO AND GO SHOP AT SMALL SHOPS, THEY NEED OUR HELP BADLY," a second fumed.
Another wrote: "The Licensing Act may have something to say about that."
Managing director of Tesco Convenience Kevin Tindall said: "This is a really exciting moment for Tesco as we launch GetGo with customers.
"We are constantly looking for ways to improve the shopping experience and our latest innovation offers a seamless checkout for customers on the go, helping them to save a bit more time.
"This is currently just a one-store trial, but we're looking forward to seeing how our customers respond."
