Supermarket giant Tesco has revealed a brand new initiative which all shoppers could find themselves part of without even knowing.
Information about the initiative was outlined in an email to loyal customers over the weekend.
In an email to shoppers, Tesco's CEO, Jason Tarry, wrote: "As we have throughout the pandemic, we’re providing support for local communities tackling COVID-19, and helping children and families across the UK.
"A big thank you to everyone who donated to our Summer Food Collection in our larger stores this weekend; the collection points in our Express stores remain open until 28 August. To help as many people as possible, we’ll be topping up all your donations by an extra 20%.
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"From tomorrow, we’re also launching a new campaign called Buy One to Help a Child, which aims to donate up to three million meals to help children living in food insecurity. Every time you buy a piece of fresh fruit or veg in one of our stores or online between 19 July and 8 August, we’ll donate to FareShare to provide meals for children who need them most*."
In the same email, the supermarket's CEO outlined its stance on wearing face masks in stores post-July 19.
He said: "Although the legal requirement to wear a face covering in England ends on 19 July, the government expects and recommends that people continue to wear a face covering in crowded and enclosed spaces.
"So we’re encouraging our colleagues and you, our customers, to continue wearing face coverings if you can.
"For our customers and colleagues in Scotland, Wales and Northern Ireland, face coverings remain mandatory unless exempt, as set out in government guidance."
