Tesco has today announced the expansion of its Pret a Manger breakfast-at-home offering by unveiling a new granolas range available to purchase from stores nationwide from April 19.
The four granolas are Original Granola, Dark Chocolate & Almond Granola, Bircher Muesli and Coconut Crunch Granola.
For the first time ever, customers will be able to create their own Pret-inspired overnight oats and yoghurt bowls at home, with granola inspired by Pret shops.
This continues Pret’s expansion into consumer-packaged goods as part of the business’ transformation plan and follows its bake-at-home croissants range launched last month and its coffee-at-home range launched last summer.
Clare Clough, UK Managing Director of Pret A Manger said: “Our Pret breakfast bowls are some of our best-loved items in-shop, and we’ve been thrilled to see customers showing how they’ve been recreating these products at home over the past year. With the launch of our first ever granola range, we’re hoping to bring the joy of Pret into more homes across the country – a delicious addition to our growing breakfast-at-home offer as we head into summer and look for more refreshing ways to start our day, and continue to give customers more options for how, when and where they can enjoy our recipes.”
Just last month, Pret launched its first ever bake-at-home frozen croissants range causing a social media frenzy with thousands of customer comments including how this was “Gamechanging”. Similarly, sales from the new range have already exceeded targets. The granola range launched today is the latest instalment of Pret-at-Home – the brand’s consumer packaged goods range. Rounding out breakfast-at-home, customers can also get Pret’s 100% organic coffee from shops, Amazon, Ocado, Waitrose and Sainsbury’s after launching in the summer of 2020.
