Tesco has announced a new "quiet hour" scheme that will be permanently implemented in all of its stores across the UK.
Following a successful trial period, the supermarket giant will make changes on Wednesdays and Saturdays between 9am and 10am.
The lights in stores will be dimmed, and the noise level will be reduced, as reported by Birmingham Live.
READ MORE - Aldi brings back popular wine Advent calendar ahead of the Christmas countdown
The changes are intended to make shopping a more accessible experience for autistic customers, as well as elderly people and those with young children.
Outside of the two one-hour slots, the brightness and noise level in stores will not be adjusted.
A Tesco spokesperson said: “People can feel, see and experience the world differently, and for our customers with autism, the shopping experience may sometimes feel a bit overwhelming.
“A calmer environment can also be better for our elderly customers, ones shopping with young children, or our customers who may be struggling with mental health.”
Claire Pickthall, Tesco group customer proposition director said: "We know that almost 20% of the population in the UK have a disability and we want to be able to help our customers as much as we can.
"I know that for some people the shopping trip can be stressful and not just for people with a disability but for others looking for a calmer place to shop.
"We want everyone to know that Tesco is a welcome place for everyone to come and shop or work with us."
The UK's largest supermarket chain was thrown into chaos last weekend as a hack brought down its app and websites.
