Supermarket giant Tesco has announced a huge change that is set to be implemented permanently in stores following a successful trial.
From 9am until 10am on Wednesdays and Saturdays, the retail chain will dim its lights and reduce the noise of checkouts.
Tesco says the scheme is designed to help those with hidden disabilities in its stores, as well as elderly people.
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The supermarket said: “People can feel, see and experience the world differently, and for our customers with autism, the shopping experience may sometimes feel a bit overwhelming.
“A calmer environment can also be better for our elderly customers, ones shopping with young children, or our customers who may be struggling with mental health.”
The supermarket - which has around 3,400 shops in the UK - says it will look to reduce the noise of its self-service tills and Scan As You Shop devices in the future too.
The "quiet hour" scheme is currently used in larger Tesco stores.
Claire Pickthall, Tesco group customer proposition director said: "We know that almost 20% of the population in the UK have a disability and we want to be able to help our customers as much as we can.
"I know that for some people the shopping trip can be stressful and not just for people with a disability but for others looking for a calmer place to shop.
"We want everyone to know that Tesco is a welcome place for everyone to come and shop or work with us."
