F&F Clothing shoppers were besotted after spotting a "gorgeous" £14 dress online.
The popular clothing brand, which is supermarket giant Tesco's in-house brand, ensures shoppers are kept in the loop on its stock and product launches via social media.
The brand has amassed a dedicated fan base, with the official F&F Clothing Instagram page boasting more than 485,000 followers.
A recent Instagram post caused a stir on the hit social media platform.
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F&F shared a photo of its 100% organic poplin dress, which costs £14 and is available in three colours, with shoppers quick to praise the look.
The brand captioned the image: "*Buys in all 3 colours*
"100% organic cotton poplin dress, £14".
The picture racked up more than 1,300 likes.
Shoppers shared their thoughts in the comments section.
Jen said: "Need this dress."
Chloe said: "Want and NEED."
Beki said: "I love."
Michie said: "Just bought this dress myself it's lovely."
Yogeeta commented: "Gorgeous."
AJ said: "Omg this is amazingggg."
Amy added: "Love this."
Some shoppers were unhappy at the purchase options because Tesco doesn't have an online clothing shop anymore, meaning most shoppers can only pick up F&F Clothing in stores.
Kaz said: "Gutted I can’t get these online."
Jennifer commented: "I still don’t feel confident going in side supermarkets. Please go back online.... you would make a lot of people happy!"
But online shoppers can purchase F&F Clothing via Next's website. High-street giant Next has an array of F&F Clothing stocked on its own website, where customers can view and make orders online.
Next currently stocks a range of F&F jeans, dresses, loungewear, pyjamas and more.
Those who prefer to shop in person can pick up a variety of F&F Clothing in 607 selected Tesco stores.
