"Christmas is back" is the message behind Tesco's festive advert a year on from the low-key Yuletide celebrations of 2020.
The supermarket's Christmas advert begins outside a superstore with a shopper short of cranberry sauce who is not going to let anything stop her from having a proper Christmas this year, after 2020's parties and big celebrations were cancelled due to lockdown and travel restrictions.
As she makes her way home, she passes people who are also determined to make sure nothing stops them this Christmas. An office party is illuminated by Christmas puddings after lights fail, a family car breaks down but they're insistent on enjoying their festive treats, and Santa has to deal with travel restrictions, all as Queen's Don't Stop Me Now plays.
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The 90-second advert debuts at 8.45pm on ITV1 tonight during the Chase Celebrity Special.
Alessandra Bellini, chief customer officer at Tesco, says: “We know that Christmas is a hugely important time for many of our customers and, after last year’s events, that is truer now than ever.
"Whenever we set out to create our campaigns, we want to be sure that we capture how the nation really feel and reflect that. Our research revealed that people are looking forward to meaningful get-togethers with their loved ones again and given the backdrop of cancelled plans of last year they won’t let anything stop them having a proper celebration this year.
“This got us thinking about all the little things that have the potential to get in our way – from running out of mince pies to running late to a Christmas party - and the nation’s determined spirit that ensures we’ll overcome them all.
"We hope our joyful festive ad will resonate and put a smile on people’s faces as we prepare for a season of well-deserved celebrations. After all, this Christmas, nothing’s stopping us.”
Tesco's own research shows 86% say nothing will get in the way of them having a good Christmas this year, with 43% saying they'll appreciate the season more than before.
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