Tesco has apologised after mistakenly stopping customers from buying sanitary products in a Welsh store.
Welsh Government has imposed a ban on the sale of 'non-essential' products at supermarkets.
Today the supermarket giant blocked off the sanitary products section at a Tesco branch in St Mellons, Cardiff.
It sparked a furious response from customers but Tesco later clarified this was done after a break-in and not to block sales of those products.
Tesco initially responded to a customers on Twitter, with this message: "We have been told by the Welsh Government not to sell these items for the duration of the firebreak lockdown."
This was incorrect and Welsh Government quickly responded on Twitter to clarify that sanitary products were indeed essential.
First Minister Mark Drakeford tweeted himself to clarify the situation.
The company has now apologised, adding that the issue was localised to one store and is being urgently rectified.
They said: "Of course sanitary products are essential items and are available to customers in all of our stores including those in Wales," a spokesperson said.
"The reply to this customer was sent by mistake and we're very sorry for any confusion caused."
The ban was announced in the Senedd on Thursday by First Minister Mark Drakeford after Conservative MS Russell George said it was “unfair” to force independent clothing and hardware retailers to shut while similar goods were on sale in major supermarkets.
It meant a last minute rush to get guidance to supermarkets with the firebreak rules coming into force at 6pm on Friday.
On Saturday evening First Minister Mark Drakeford tweeted that they would review the situation - indicating a u-turn might be on the table.
Since then Health Minister Vaughan Gething has stated that they would speak to supermarkets about clarifying the rules rather than revoke the measures completely.
On Sunday, First Minister Mark Drakeford said supermarkets have "discretion" over the ban on selling non-essential items during the nation's firebreak lockdown.
They have held further meetings with supermarkets today to clarify what items can be sold.
More than 60,000 people have signed a petition asking for the ban to be overturned.
