Jofit — the brand founded by Joanna Cloak, who started the company with aspirations of creating a community of confident women — has recently launched its new Blanco collection.
This collection features tones of candy pink, black and white. The company has included fun prints such as herringbone, nautical knot and bold houndstooth to give these items a look specific to Jofit.
All of Jofit’s collections are inspired by types of alcoholic spirits. The tequila-inspired Blanco collection includes Jofit’s UPF 50+ moisture wicking and fast-drying fabrics.
Jofit has also introduced its unique Duo jacket, which transforms into a vest with the help of magnetic sleeves. This quilted jacket has a 4-way stretch with water- and wind-resistant fabric to withstand inclement weather conditions. The jacket has front pockets with zip closure and a scoop hem for added coverage.
Jofit’s Blanco collection is also fitting for pickleball and tennis. The company has a variety of shorts, skorts, pants and tops for you to play your sport of choice comfortably. You can shop the Blanco collection here.
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