Tenby named second prettiest town in the UK

Tenby has been named as one of the prettiest towns in the UK.

The Pembrokeshire town saw off competition from more than 160 UK destinations to take second place, just behind Keswick in the Lake District.

Each town and village was scored on multiple ranking factors, including how many awards it has, the number of Instagram hashtags, how many times it featured in articles featuring "UK's prettiest places" and "UK's prettiest towns and villages", local National Trust sites and the number of Google images.

It comes after the North Beach in the Pembrokeshire town has come top for the most photogenic in the UK, beating other stunning sites like Durdle Door in Dorset and Brighton seafront. You can read more on this here.

Tenby is renowned for its beautiful beaches, brilliant places to eat and its attractions for all the family. You can read our definitive guide to eating out in Tenby here. Earlier this year it was named the second best place to live in the UK post-Covid.

There are two Welsh locations in the top 10 prettiest towns, with Aberaeron in Ceredigion, known for its colourful harbourside properties, listed at number nine.

Shannon Keary, PR & Communications Manager at Fbm Holidays, which carried out the study, said: "We're so proud to have such stunning towns and villages right here in the UK. Whilst cities are so often highlighted for their Instagrammability, it's been a pleasure to shine a light on some of the smaller locations which are just breathtakingly beautiful.

North beach in Tenby in the early morning (Getty Images/iStockphoto)

"The data has been really fascinating to analyse, and it's great to see much-loved Tenby has made the top 10 alongside so many other gorgeous places. We hope that this will inspire everyone to experience the breathtaking scenery on offer right across the UK."

Meanwhile, Portmeirion in Gwynedd was listed as the second prettiest in village in the UK, with Llanberis, also in Gwynedd, and Beddgelert in Snowdonia also making the top 10.