It feels like barely a sunny weekend goes by without someone either getting stuck in the mud themselves along the South West's coastline or without a car getting stuck.
Already this month we've seen a couple's car get submerged because they 'wanted to get closer' to the sea in Brean, as well as multiple Coastguard call-outs to people in trouble.
But this weekend it was people in Devon's turn to get caught out on a South West beach - and things got heated.
Devon Live reports the incident unfolded on Leas Foot Beach near Thurlestone in the South Hams on Sunday evening when a group apparently attempted to retrieve their jet ski which had broken down.
Edward Griffiths, who witnessed the whole episode, said they then drove their black VW Touareg down onto the beach which then became stuck.
This generated amusement to many on the beach at the time, causing tempers to flare.
"I arrived at Leas Foot Beach, Thurlestone, at 6.30pm," explained Edward. "By the time i got there a family had already driven their VW Touareg across the golf club's private land, and down the pedestrian beach access to get down to the water.
"Apparently they had launched their jet ski at Salcombe and it had broken down over there, so they were attempting to rescue it and they had phoned the Coastguard to make them aware of their attempt.
"Naturally when they tried to come back up, they quickly realised the car was stuck fast in the sand and had to abandon the jet ski and enlist the help of some extended family who were with them and some other tourists to push the car back up the beach.
"This all took about 30 minutes, during which time some of us on the beach had started to laugh about the situation and take pictures of the car. The family obviously didn't like this as they proceeded to verbally harass and shout at several people - myself included.
"This happened right in front of the local farmer, so they'd shot themselves in the foot in terms of a tractor potentially helping out.
"The arguments died down after a time, and another two hours later the family had managed to manually haul the jet ski up the beach on its trailer and back onto the public road, proving that they needn't have used the car to begin with - which must have been annoying for them."
