An increasing number of food companies are passing on costs, and growing profits, by shrinking their products but not changing the price.
By doing so, they avoid a sensitive price hike that is more likely to attract the attention of customers in a cost-of-living crisis.
Instances of so-called “shrinkflation” are not consistently tracked, and so we are asking readers to tell us about products that are suddenly downsized.
Ideally, please attach any proof and pictures of the before-and-after grocery item.
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