Gaming has soared in popularity during the pandemic, with Ofcom finding 62% of UK adults played some form of computer game in 2020, with an uptick across all age groups. We’re looking to explore the rise of older gamers and would like to speak to older people who have got into playing video games in the last year or so, particularly during the pandemic.
A recent GWI report found people aged 55-64 are the fastest-growing market, rising by 32% since 2018, with gaming increasingly seen as “family time”. A poll from last December also found one in four grandparents played video games to stay in touch with their grandchildren during lockdown.
If this is you, we would love to hear more about your games of choice and your motivations for getting into gaming. What have been the benefits of your new hobby? Has it provided a fun way to keep in touch with kids or grandkids you couldn’t see during lockdown, or helped your mental wellbeing?
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