The property search site Nestoria has signed another deal with a major news site, partnering with Telegraph.co.uk to provide a white-label version of its service for the Telegraph site and a branded version for the Nestoria site. Estate agents already using the Telegraph have their listings added to Nestoria automatically.
We've been tracking the search site since they featured in an Elevator Pitch in January this year and they've been signing a steady stream of partnership deals, including the Independent and Channel 4, as well as launching new versions of the site for the European market in Germany and Italy. Last week it added Spain to that list following partnerships with both Fotocasa and Portae.
Nestoria is now up to ten staff, and co-founder Ed Freyfogle insisted the company isn't feeling any impact from the recession.
The property search site Nestoria has signed another deal with a major news site, partnering with Telegraph.co.uk to provide a white-label version of its service for the Telegraph site and a branded version for the Nestoria site. Estate agents already using the Telegraph have their listings added to Nestoria automatically.
We've been tracking the search site since they featured in an Elevator Pitch in January this year and they've been signing a steady stream of partnership deals, including the Independent and Channel 4, as well as launching new versions of the site for the European market in Germany and Italy. Last week it added Spain to that list following partnerships with both Fotocasa and Portae.
Nestoria is now up to ten staff, and co-founder Ed Freyfogle insisted the company isn't feeling any impact from the recession.
"Across Europe every traditional media organisation is realising that their audience and advertisers are rapidly moving online, so many players with strong offline traditional brands are looking for web-savvy partners to help them ensure they retain their users and customers after the transition," he said.
As the ad downturn bites - even if that means just a cut on growth for online - advertisers are turning to more accountable revenue streams, rather than blanket advertising with display.
"We see increased demand for performance-based models rather than the traditional pay-to-list model," said Freyfogle.
