The first thing that strikes you about the new-look Daily Telegraph is the much tidier front page.
The radical decision to move the flannel panel to above the masthead and ditch the blue background strip is a huge - yet disputable - step-change for the Telegraph.
Many stalwarts are divided about its benefits. The only other broadsheet to have its flannel panel above its masthead is the Independent, but then the Independent still has the conventional blue strip, while the Telegraph has opted for an all-white background.
The new colour, a kind of beige, bears an uncanny resemblance to the one The Guardian uses on its flannel panel. The index strip down the left-hand side of page two could also be said to be inspired by the Guardian, except for the fact that the Telegraph's index does not have a tint.
Other changes are more subtle. While it looks like there are a hell of a lot more picture bylines, a quick count reveals there are the same amount. The difference is that they are more scattered throughout the paper. And the first one appears on page 10, as opposed to page 18 last week.
The overall impression is that the Telegraph is trying to be trendy and appeal to younger audiences. But, as seen with the wide array of fonts used on the front page, it is not entirely consistent.
The mixture of serif and sans serif fonts makes the paper look a little confused, to say the least. The look is not dissimilar to the one it revealed a few months back when Dotcom.telegraph was launched.
