Telegraph readers don't tread Caerphilly

While the majority of people in the UK prefer cheddar, the Daily Telegraph reports that its readers "prefer a more sophisticated cheese". Apparently Telegraph readers' favourite buy is, no, not a blue cheese, but soft cow's milk Chaource, from France's Champagne region. Sainsbury's used data collected by its Nectar cards to find out which cheese was most often bought with which national newspaper. Suggestions that readers of the Sun most commonly buy the round, hard Italian cheese Bra are wide of the mark.