Telegraph man explains online-print convergence

The Daily Telegraph's online news editor, Shane Richmond, has been explaining how the integration between print and online will work at the paper. "Instead of covering one news story as two separate entities," he writes, "we aim to view it as one story with many outlets. The whole process - from ticker and text alert, to website and RSS feed, and on to newspaper and magazine - is co-ordinated as one, rather than being a series of separate processes." He explains the process in some detail before conceding: "We haven't yet finalised our integrated strategy, but all it would mean is increasing the communication and teamwork between the two operations." (Via Journalism.co.uk)