A Middlesbrough tech firm is enjoying a huge surge in exports to the US, with its work in North America set to account for a 25% of its turnover.
Animmersion specialises in providing augmented and virtual reality tech to help businesses market their products and create immersive exhibits.
The firm’s skills are proving popular in the US where Animmersion has picked up six clients this year, and has seen enquiries increase by 40%.
Among its clients is Georgia-based Mueller Water products, one of the largest manufacturers of fire hydrants and water and gas valves in the US and Canada. The company has hired Animmersion to create digital versions of its products to help test new markets.
The technology will be used for marketing materials as well as at events to showcase Mueller’s products. As part of the deal Animmersion will also provide long-term maintenance services to support the company’s use of its digital assets.
Animmersion has also secured work in the offshore energy and chemical processing sectors.
Dominic Lusardi, owner and managing director of Animmersion, said: “We broke into the United States a couple of years ago, but have really gained traction in recent months. It is a buoyant market where companies across a number of industry sectors understand the benefits of their digital assets and the importance of re-purposing them for maximise impact.
“Many of these companies are extremely forward-thinking and want to lead change through the use of digital technology in whatever sector they operate, making them keen to engage with us. Together with our immersive solutions we bring knowledge and experience from industries such as manufacturing and utilities, which is a real benefit to these businesses.
“They also value British innovation, which, together with the recent low value of the pound boosting export opportunities, is presenting Animmersion with some tangible opportunities to further grow our presence in the US.”
Animmersion specialises in five key areas of digital visualisation. They are: animation, virtual reality and augmented reality, UI design, interactive displays, and holograms and mixed reality.
