MILWAUKEE _ As he toured the construction site that will become home to Giannis Antetokounmpo in 2018, the president of the Milwaukee Bucks posed an array of questions.
"How do we make the highest seats the most valuable?" Peter Feigin asked.
Referring to a sleek "Panorama Club" that aims to attract younger ticketholders, he remarked: "How do we make it a destination that is cool, not stodgy?"
Going big-picture and revealing his boldness, Feigin said: "How do we redefine entertainment? How do we have a championship NBA team? But more: How do we make this a vibrant, diverse downtown, which cities need to flourish?"
The questions did not stop there.
Nor does Feigin's ambition.
The Bucks, you see, long to do more than revitalize their home city of 600,000. They don't simply want to attract Badgers fans from Madison, Cheeseheads from Green Bay and ice fishers from Oshkosh.
"How do we let Illinois residents," Feigin wondered, "know we have a world-class arena?"
Are you listening, Chicago?
