Each month the Ebuzzing Social Lab tracks branded online videos to determine which videos and sectors are the most viewed, liked and shared. In June the Social Lab monitored over ten thousand videos published by 890 brands to provide key insights into the world of Social Video Advertising.
Sector Analysis
Technology
Once again technology is at the top for number of videos published, total number of views and number of Facebook interactions. The tech sector now claims 35% share of video views, a rise from 27% last month, and 25% of all Facebook interactions.
The key to the technology sector's success were three videos which made it into the top 10 most social in June.
Usher's 'looking 4 myself' presented by Samsung
Number 1 video in June with 31,385,076 views
This video starring Usher leapt to number one, contributing to Samsung's strong performance as a brand with 14.3% share of views.
The official PlayStation used game instruction video
Number 2 video in June with 13,415,500 views
Sony's tongue in cheek video poking fun at the Xbox One's sharing limitations came in second place in the chart, and led to Sony taking 17% share of Facebook interactions.
Man of Steel
Number 5 video in June with 8,105,089 views
Nokia's trailer promoting Man of Steel made it to number 5 in the chart thanks to the hype around the film which was released mid-June.
Games
The Games sector came in second place with 15.2% of the share of video views and 13.5% of all Facebook interactions. This was largely due to the E3 gaming conference which took place on 11-13th June. EA was the chief brand responsible for gaming's success with a Facebook Interaction rate of 2.6%.
Media
The 3rd top performing sector thanks to several film releases including Man of Steel, The Lego Movie, Wolf of Wall Street, The Hobbit and 300 making it into the top 10 videos in June. The media sector claimed 13.7% share of total views, 23.4% Facebook interactions and an average interaction rate of 5%.
Brand Analysis
Over 800 brands were tracked to see which had the most success with their social video advertising campaigns in June. Reflecting the sector analysis, technology brands were the best performing across most metrics. Wimbledon also made it onto the top 10 this month, publishing 1.4% of all videos.
Top 3 Performers
Sony
Sony were extremely successful in June, they produced the second most videos, coming just behind Microsoft, but unlike Microsoft, Sony managed to take 12.6% share of total views and 11.7% total Facebook interactions.
Samsung
Samsung produced the number one video in June and were powered by its performance, taking 14.3% of the total views and 4.7% of the Facebook interactions.
Louis Vuitton
The fashion brand doesn't feature on many of the top ten charts, with the exception of Facebook interaction rate. Their Cannes' diary was viewed only viewed just over 10,000 times but managed over 13,800 Facebook interactions, proving it to be an incredibly effective video at generating a social response.
For more insights into social video advertising take a look at June's top 10 videos.
This content is provided by Ebuzzing, sponsors of the video advertising hub.
