Mid-way through the first paragraph of Jeff Jarvis's latest post on newspapers doing blogs, I felt the unnerving presence of something fleshy.
Tell me Jeff - has technology ever felt so good?
Jeff says that newspapers should be a collections of brands rather than one big brand, using dedicated, easily accessible domains for each of its blogs and developing relationships with readers person-by-person.
He picks out Saul Hansell's blog for the New York Times as a good example and says that sites "shouldn't be sites at all but larger, looser networks and not just made up of stuff they make but also - who can afford to make it all - stuff others make.
"It also points to the problem of presuming that sites can and should still consider themselves destinations; this, I argued, is one of the lessons of the death of Timesselect."
"The blogs may be getting more plentiful and they are getting better. But now they're ready to move out of the house and find homes of their own."
Source: BuzzMachine
Technorati Tags: JeffJarvis, NewYorkTimes, SaulHansell
