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The Guardian - UK
The Guardian - UK
Technology
Aleks Krotoski

Tech Weekly: South by Southwest Interactive

We get the insider scoop from the SXSWi program director, Shawn O'Keefe. He tells us how the event is focusing around core conversation and online friendships and about the SXSWi web awards.

We look at casual gaming - one of the big trends on this year's programme. Jemima speaks to one of the big players in the area, Sebastien de Halleux, CEO of Playfish.

Kevin Marks, the open social developer advocate at Google Social, tells us about Friend Connect, which builds on open standards so that you can make any website into a social website in five minutes by adding a little bit of Java script.

And we hear from Dave Haynes from Soundcloud, one of the finalists of the SXSWi Web Awards.

Plus Mr Not safe for work, Paul Carr, reports on the best sessions – and the best parties.

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